There's a question most business owners never ask themselves — and it's worth more than any business plan:
Can you explain what you do to an 8-year-old?
Not your title. Not your legal entity. Not "I'm a strategic consultant for the retail sector."
What do you do? What's it for? Who does it help?
Why it matters
Kids don't deal in abstractions. They don't care about your business model or your pitch deck. They want to know one thing: what are you building?
If you can't explain it simply, something isn't clear yet.
That's not a communication problem. It's a signal that your business might need more clarity, more focus, or a better answer to why it exists.
The exercise
This week, for Children's Day, try this:
Sit down with your kid and explain what you do. No jargon. No detours. Two or three sentences.
If you get stuck — that's valuable information about your business.
If it comes out easily and they get it — you just found your elevator pitch.
What you're building today
Kids learn by watching. Not so much what you tell them, but what they see you do.
When they see you wake up with purpose, go somewhere to work, build something with your own hands — that teaches more than any book.
At Kiin Hub we work alongside people who build things. Entrepreneurs, consultants, freelancers, creatives. All with their own project, all in a space designed to get things done.
If you want a place to build well — this is your base.
Playacar Phase II, Playa del Carmen.
www.kiinhubcowork.com
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