Business & Entrepreneurship

Ask the AI what it knows about your business. The answer says more about you than about it

Four questions that take ten minutes and measure how well you have explained your business to the tool you use every day. How to read what it answers, what to watch out for, and what to do with the result.

Ask the AI what it knows about your business. The answer says more about you than about it

This is not an exercise in curiosity. It is a fast way to find out whether you have spent months getting generic answers because you never explained properly what you do.

There is a test that takes ten minutes and almost nobody has run it.

Open the artificial intelligence tool you use every day and ask it what it understood about your business. What it thinks you sell, to whom, how you work. Then ask what advice it would give you with what it knows.

The interesting part is not the answer. It is what the answer reveals.

What you are measuring

Worth saying plainly before anyone gets excited: these tools do not know you. They hold no opinion about you and have not studied your case. They answer with what is in the conversation, with whatever you saved as preferences, and with what their training tells them tends to be true of a business like yours.

So the exercise is not there for the machine to tell you who you are.

It is there for the opposite: to see how well you have explained your business. The quality of that answer is a reflection of the quality of your instructions over months.

If it answers with things that would apply to any business, it is because you never gave it anything specific. If it answers with precision, it is because you were clear. Either way you learn something, and what you learn is about you.

The four questions

They go one after another, in a single conversation, and each one reveals something different.

First: what did you understand about my business.

Ask it to describe what you do, who you sell to and how you operate, plainly and in a few lines.

Right here you will see whether it has anything or not. An answer with the line of business, the size, the type of client and the way you sell means you did explain it. An answer full of pleasant phrases with no content means you did not.

Second: what information are you missing to understand me better.

This is the most useful of the four and the one people run least. Have it tell you what it does not know.

What it answers is your list of pending work: those are exactly the things you should have told it and did not. And they tend to be the same ones you have not written down anywhere else either.

Third: what advice would you give me with what you know.

Careful here, because this is where the exercise gets misread. What comes out is not a diagnosis of your business, it is what tends to get recommended for a business like the one you described.

Read it at that distance. If something strikes you as obvious, that is a sign the tool is working with shallow information. If something makes you uncomfortable because it hit the mark, that is worth stopping on.

Fourth: what are you basing that on.

This question separates what came out of your context from what came out of a general pattern. And it is the one that teaches you to read any answer from these tools: ask where it came from.

How to read what it answers

If it is generic, the problem is yours, not the tool's. It means you have spent months asking for things without giving context, and that every answer you got in that time carried the same limitation.

If it has errors, correct them right there. That is wrong information that will keep contaminating everything you ask for until you fix it.

If it hits the mark, keep it. That description of your business is now written down and it will be useful for more than this.

And if it says something uncomfortable that rings true, do not take it as a verdict. Take it as a question worth bringing to someone who does know your situation.

The stage you are at

A lot of people ask these tools what stage their business is at, and they tend to answer with something like: getting started, growth, consolidation.

That is entertaining and does not mean much, because the answer depends entirely on how you described your situation. Tell it your problems and it will place you early. Tell it your wins and it will place you late.

The question that does work is a different one: what would have to be true for my business to be at the next stage. That one does not depend on your mood that day and it gives you something concrete to measure against.

What to watch out for

Do not paste information that should not leave. This exercise does not need client names, contract amounts or data about your team. Lines of business and descriptions are enough.

Do not confuse plausible with true. These tools write with the same confidence when they are right and when they are making it up. A well-written piece of advice is not a verified one.

And do not replace the conversation with someone who knows. The exercise is good for ordering your thinking and for finding the gaps. It is not good for deciding. An accountant, a lawyer, or someone with twenty years in your line of business will see things no tool will see, because they know your situation on the ground.

What to do afterward

Take what came out of the second question, the one about what information it is missing, and answer it. Write those answers down in a document.

That document does two things. It improves everything you ask the tool from here on, because now it has something to work with. And it leaves you a written description of your business that you had probably never made.

Ten minutes of questions and an hour of writing the answers. It is one of the best-return things you can do this week.


At Kiin Hub we have the Mesa Kiin: putting your case in front of people who know different things. Tax and accounting, labor, value proposition, process and technology. If you run the exercise and something comes up that you want to talk over with someone, bring it.